Description
Famaco Light Beige Leather Beauty Cream 390 – 50ml Warm Ivory Cream, a warm ivory, 50ml of it jarred in France, softly pigmented for the pale cream leather that picks up a mark from everything it touches
Wedding shoes are the classic example of this. Bought once, worn for a single long day, and then kept for reasons that have nothing to do with practicality. When they come out again two years later the cream leather has gone slightly yellow in places and slightly grey in others, and the box has left a mark along one side that no amount of wiping will shift.
The measurement puts 390 very high in brightness with a warm cast and low saturation, which reads as ivory rather than as a mid beige. It is a soft off white with a hint of warmth behind it, so it sits comfortably on cream, bone and ecru leather without dropping a sandy or yellow tone onto them.
Warm ivory cream: French, 50ml to the jar, £6.49 across the counter.
Why choose this warm ivory shoe cream?
- An ivory rather than a beige. There is a real difference between the two and it shows immediately on a pale shoe. Beige creams sit visibly darker and sandier on cream leather, while this one is bright enough to blend into ecru and bone uppers without leaving a tidemark where you stopped work.
- Warmth stops it looking chalky. A pure white cream used on cream leather looks dead and slightly powdery once it dries. The faint warmth in this one is what makes the upper read as leather again, and that is what separates a properly restored shoe from one that looks painted over.
- It covers the marks pale shoes collect. Cream leather picks up grey from carpets, black from door frames and a yellow bloom from long storage in a box. A tinted cream covers all three of those at once, where a clean and condition routine only ever removes the first of them.
- Feeding matters most on pale leather. Shea butter sits behind the colour with beeswax and carnauba around it. Light coloured uppers are usually finished thin so the colour underneath stays true, which leaves them drying out faster than dark leather does and creasing sooner, so the conditioning here does real work.
- Buffs to a soft, quiet glow. A cream shoe should never be allowed to look glassy. Brushed up gently this settles into a low sheen that suits pale leather, keeps the surface looking natural and does not draw attention to every small imperfection in the grain.
- A jar for occasional shoes. Pale shoes are worn rarely and treated rarely, so fifty millilitres sitting in a sealed glass jar is a very long term proposition indeed. It will still be soft and perfectly usable the next time an occasion comes round and you dig the pair out.
How to use the Famaco Light Beige Leather Beauty Cream 390 – 50ml Warm Ivory Cream
Not difficult at all, but pale leather shows up every shortcut. Get the shoe genuinely clean, apply a thin even film, let the waxes set, and finish with a light brush.
- Brush the pair down and clear the seams.
- Sponge them over lightly, then let them dry.
- Take a modest pea onto a fresh cloth.
- Work it evenly across each panel, keeping coverage light.
- Wait two minutes for the waxes to firm.
- Brush softly with horsehair and check the finish.
My tip as a shoe specialist
Wash your hands before you start and again halfway round the pair, because on leather this pale you are the main source of dirt in the room. Fingertips pick up grease from the cloth, the jar rim and the brush handle, and every time you steady the shoe with a thumb on the quarter you are printing a mark that the cream will then seal in place. Hold the pair by the sole or slip a hand inside instead, and do not put a bare finger anywhere near the toe cap until the whole job is finished.
Specifications
Key specifications
- Jar contents: 50ml, glass and metal
- Colour measured: Bright warm ivory off white
- Named as: Light Beige 390 jar
- Category: Softly pigmented cream polish
- Best used on: Cream, bone and ecru leather
- Excludes: Suede, nubuck and patent
- What you need: Soft cloth and gentle brush
- From the range: Creme de Beaute from Famaco
- Origin plus price: France, £6.49 per pot
Frequently asked questions
Is 390 the same as a white shoe cream?
No, and on cream leather that is a very good thing. A true white reads cold and slightly chalky over ecru, while this carries just enough warmth to disappear into the leather instead of sitting on top of it.
Will it lighten a tan or sand coloured shoe?
Only slightly, and rather unevenly at that. It is designed to refresh pale leather rather than to lift a darker shade, so on tan you will get a hazy result.
What about scuffs on white leather trainers?
On smooth leather panels it covers them well, leaving a very faint warm cast behind it. On a bright white trainer, test an inside panel first.
Where can I buy the Famaco Light Beige Leather Beauty Cream 390 – 50ml Warm Ivory Cream in the UK?
This shade is ready to send from Shoespecialist.co.uk. Anything over £50 comes to you with the postage paid, orders arriving with us before five on a weekday leave at once, and returns run a full sixty days.
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